Outdoor Signs Help to Grow Your Business | Signarama - Murrieta

By Jim Braun

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Custom outdoor signs are important marketing tools for growing your business. An effective sign will not only alert potential customers about your business, it will generate interest in your products and services. Quality outdoor signage is essential to generating traffic and boosting sales.

Public awareness and advertising are essential to the success of your business. In order to make money, you need to entice customers to come inside and spend money. There are a variety of methods you can use to inform the public about your service or products and let them know where you are located. One of the most cost-effective ways to reach hundreds of potential customers each day is through the use of outdoor signage.

Outdoor signage is one of the most important investments a business owner can make in marketing and advertising the company. Many times, this may be the first interaction your potential customers have with your business. Keep in mind the following characteristics as you design and plan an effective outdoor sign for your business.

Clear Message:
The message on your sign needs to be concise enough that people passing by in cars or by foot can read it. Keep your words and phrases short and the meaning clear. Use your sign to direct or inform customers. Ideally, your message should spark the interest of your target audience and entice them to stop in.

Use Images:
Images can be used to easily communicate what services or products your business offers. For example, a toy store may have an image of a stuffed animal or toy train to inform people passing by that they can buy toys at that store.

Make it Simple:
Do not crowd your sign with numerous images and lengthy phrases. Use just enough text and images to effectively communicate your message. Keep in mind that it needs to be understood quickly as people do not generally stop to look at signs.

Entice Shoppers:
Your sign is like a silent salesperson luring potential buyers into your business. It can be used to highlight sales and promotions that generate interest and draw crowds.

Capture Attention:
Choose contrasting colors that will stand out and be readily seen by people passing by. A sign will do you no good if it is not readable. Lighting can be used to illuminate the sign for better visibility.

Quality Materials:
Making sure that your custom sign looks good year after year is essential. Using high-quality materials that will not fade or disintegrate over time is crucial to the life of your investment. Be sure to choose materials that are easily maintained, able to withstand high winds, and radical temperatures.
If you have had the same sign for some years, consider updating it. A brand new sign with modern images and a concise message aimed at your target market can attract new customers and generate a renewed interest in your business.

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