Are You Open For Business | Signarama Murrieta

 By H. Miller

That is the question your potential customers are asking themselves everyday as they pass by your business. Do you know why they are asking that question? Because they do not see an indicator, such as an open sign, letting them know you are open.

People don't like to stop and get out their car to see if a business is open. They prefer to know before they stop. Otherwise, they will be inconvenienced and we all know no one likes to be inconvenienced. Make it easy for your potential customers to know you are open and ready to assist them.

Put yourself in their shoes. How many stores have you passed up because you were unsure if they were open or not? Your customers are doing the same thing. They are passing by your business and patronizing someone else's.

Why would you let money slip through you fingers? By simply placing an open sign in your window, you will increase walk in's and sales. Something so simple will have a major affect on your business.

It amazes me how many small business owners choose not to invest in an open sign yet they wonder why business is slow and not doing as good as it should be. The answer is simple. No one knows you are open.

An open sign will bring your more business then radio, newspaper and even word of mouth. An open sign is considered on site advertising, and there is nothing better then on site advertising. Invest in an open sign today and watch your bottom line go up.

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