Why Do I Need a Sign for my Business? | Signarama Murrieta

"Why should I have a sign?" is a question often asked by business owners. The answer will vary depending on your business type and format. In a highly impulse oriented business, good signage can be the difference between the success and failure of the business. The profile of your trade area also impacts your signage needs.

Good signage can increase a business's opportunity for success.
As we recover from a turbulent 2009, most businesses -new or not -- don't have a dollar to waste.

Here are the top 6 reasons why SBA recommends that your business include signs to your marketing program.

1. Signs are an effective, yet inexpensive, form of advertising for the small business.
2. A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.
3. Signs are always "on the job" for you, advertising 24 hours a day, 365 days a year.
4. People often judge a business by how it looks on the sign.
5. Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence.
6. We live in a mobile society. According to the United States Census Bureau, 18% of households relocate each year. As your customers move, you need to replace them by attracting new customers.

So whether you are a new business interested in letting your community know that you are now Open
For Business or an established business interested in increasing your business profile, Signarama - Murrieta can help.

Contact us today and we can review the different types of signage to determine which type best fits your needs and budget.

(Source: United States Small Business Administration Bulletin Number 101)